The data collected via all these different eye-tracking techniques are presented to you in a simple and easy to understand form, while their evalution can contribute to the optimization of your products, avoiding any future changes or even the need to redesing a product.

Heat maps – ‘’Keyholes’’

Heat maps (individual user and aggregate of all users) are recorded for each page viewed. The system produces the heat map by recording the number of fixations on a page or by the total time of fixations that the user spent on a page. A color bar next to the heatmap shows the colors that indicate the areas where users looked the most, areas with fewer fixations, followed by the least-viewed areas.



The "keyholes" are a different representation of the heat maps, where only the areas where users looked the most are more visible, whereas the least viewed areas are not visualized.