| Shelf Testing How much does the shelf you choose to place your products cost? Do the general marketing rules apply to the placement of your products in the super market? Questions like these can now be answered with the on-site use of the eye-tracking techniques, where consumers wearing the Mobile–Eye tracking device can shop in real time conditions. The same analysis applies in a simulated environment, where different conditions of light, colors and sounds can be tested as to their impact on the consumers’ buying choices.
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Industrial Design “Industrial Design is the professional service of creating and developing concepts and specifications that optimize the function, value, and appearance of products and systems for the mutual benefit of both user and manufacturer”. The successful promotion of a product is largely based on how the product will look like. Using an eye-tracking device, we can evaluate if the product’s design has the necessary features to draw the costumer’s attention and make it stand out from the competition.
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| Last Updated on Wednesday, 18 January 2012 15:14 |
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Merchandising
Written by Optotech
Wednesday, 06 July 2011 08:14
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