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Frequently Asked Questions / F.A.Q.

1. What is Eye Tracking?

2. Are the results accurate?

3. What kind of services
    does Optotech provide?


4. Is it expensive?

Read More

Services
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Do you know where your users or consumers are actually looking at?
Eye Tracking technology can be used on a great number of applications that can deliver results quickly, accurately and most important scientifically proven.

The Eye Tracking technology can be used in applications such as:

  • Web Usability
  • Print Ads
  • e-Ads
  • Shelf Testing
  • Industrial Design
  • TV Ads

      
 

Eye Tracking

Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil. Read More

Services

The Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads. Read More

Research

Optotech research group apart from marketing is also involved in research studies. Two of the most important research projects that took place in Optotech are in collaboration with Emmetropia Eye Clinic. read more

Contact Information

  • 2 Theiakaki Square
  • Heraklion, 71202
  • Crete, Greece
  • Tel:+30 2810 229990
  • Fax:+30 2810 343436
  • info@eyetracking.gr
  • www.eyetracking.gr