Fixation point is point where the eye stayed for a short while. Saccadic move is the fast movement of the eye from one fixation point to the next.

Yes. The results delivered by this research are measurable, scientifically proven and are not affected by physiological factors (as is the case with the use of questionnaires). In addition, it can deliver statistical analysis and specific results, contrary to the traditional-conventional methods of quality evaluation.  The most important asset is that it mirrors accurately focal areas of interest of the user’s eyes.

Two. Optotech owns two eye-trackers: a mobile one (Mobile Eye) which can be used even in outdoor measurements, and a static one (Head Mount) which gives us the opportunity to record the eye movement in detail and in a broader spectrum of applications.

Eye Tracking technology can be used on a great number of applications: Web Usability, Printed and Electronic Ads, Shelf testing, Industrial Design, research and TV Commercials.

The data collected via all these different eye-tracking techniques are presented to you in a simple and easy to understand form, while their evaluation can contribute to the optimization of your products, avoiding any future changes or even the need to redesign a product. The reports includes: Heat Maps, Scan Paths, Look Zones and Video recording.

Our testing methods are flexible. Cost of testing is determined by what is being tested, time to test, number of participants, and location.