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Frequently Asked Questions / F.A.Q.

1. What is Eye Tracking?

2. Are the results accurate?

3. What kind of services
    does Optotech provide?


4. Is it expensive?

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Eye Tracking
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What is Eye Tracking?

Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil. Combing these two characteristics allows us to calculate the point where our gaze meets the object we are looking at after a calibration process for every individual.

Optotech owns two eye-trackers: a mobile one (Mobile Eye) which can be used even in outdoor measurements, and a static one (Head Mount) which gives us the opportunity to record the eye movement in detail and in a broader spectrum of applications. 

        

 

Eye Tracking

Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil. Read More

Services

The Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads. Read More

Research

Optotech research group apart from marketing is also involved in research studies. Two of the most important research projects that took place in Optotech are in collaboration with Emmetropia Eye Clinic. read more

Contact Information

  • 2 Theiakaki Square
  • Heraklion, 71202
  • Crete, Greece
  • Tel:+30 2810 229990
  • Fax:+30 2810 343436
  • info@eyetracking.gr
  • www.eyetracking.gr