Welcome to Optotech

About Optotech

Following the high standards of today’s world of marketing, Optotech (former Itf-Lab of Emmetropia Mediterranean Laser Eye Clinic, since 2005) is the first company in Greece that can deliver high quality innovative services guaranteed to enhance your brand image and sales.

The Eye Tracking technology can be a powerful tool for the marketing department of your company, because:

It is a highly innovative technology, offering a head start to those who use it.
It can deliver statistical analysis and specific results, contrary to the traditional-conventional methods of quality evaluation.
It mirrors accurately focal areas of interest of the user’s eyes.

The results delivered by this research are measurable, scientifically proven and are not affected by physiological factors (as is the case with the use of questionnaires).

So, what would you say about taking your company to the next level?

Frequently Asked Questions / F.A.Q.

1. What is Eye Tracking?

2. Are the results accurate?

3. What kind of services
does Optotech provide?

4. Is it expensive?

Why Optotech?

Eye Tracking

Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil.

Services

The Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads.

Research

In addition to its marketing studies, the Optotech research group is also conducting research studies in collaboration with the Emmetropia Eye Clinic.

Sample Videos & Reports

Eye Tracking Technology is used for an extremely wide variety of applications like web usability, printed and electronic advertising and TV commercials.. To demonstrate some of these, we have provided some sample recordings. Please choose from the menu below.

Watch Mobile Eye video

Watch Gazetrail Video

Watch Head Mount video

Watch Research Video

Visual Search Poster

Sample Report Emmetropia

Some of our Clients

3e_logo

medotics

Eye Tracking

Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil. Read More

Services

The Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads. Read More

Research

Optotech research group apart from marketing is also involved in research studies. Two of the most important research projects that took place in Optotech are in collaboration with Emmetropia Eye Clinic. read more

Contact Information

2 Theiakaki Square
Heraklion, 71202
Crete, Greece
Tel:+30 2810 229990
Fax:+30 2810 343436
info@eyetracking.gr
www.eyetracking.gr