Eye Tracking Technology is used for an extremely wide variety of applications like web usability, printed and electronic advertising and TV commercials.. To demonstrate some of these, we have provided some sample recordings. Please choose from the menu below.
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On July 15, 2014, Optotech Ltd. was among those companies who won a SelfService Excellence Award 2014. Optotech Ltd is being awarded a Self Service Awards for the second time. The award was for “Innovation in the field of super markets and marketing” using the technology of Eye Tracking.
Frequently Asked Questions
Eye TrackingEye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil. Read More
ServicesThe Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads. Read More
ResearchOptotech research group apart from marketing is also involved in research studies. Two of the most important research projects that took place in Optotech are in collaboration with Emmetropia Eye Clinic. read more
- 16 Pediados Deksia
- Heraklion, 71201
- Crete, Greece
- Tel:+30 2810 229990
- Fax:+30 2810 343436